Why VAERG.

Pricing is the most powerful lever for profitable growth, yet often the least optimized.

Companies innovate in product, marketing and operations, but pricing remains static and disconnected from the value they deliver. That is where profit leaks.

We exist to capture that value.

Pricing influences everything: strategy, sales performance, customer perception and enterprise valuation.
When pricing is done right, it accelerates growth, strengthens competitiveness and builds company value.

But pricing is complex. Data is messy. Markets shift. Decisions are made without visibility.

So we built VAERG AI + senior expertise.
We turn complexity into clarity, clarity into action and action into company value delivered. Head over to Industries and learn more about how we help you excel. 

Our philosophy.

Pricing should be scientific, not political. Powerful - not complicated.

We combine advanced AI analytics with senior commercial expertise to make pricing smarter, faster, and consistently value-creating. Want to learn even more? Check out our Blog.

Data-driven & insight-led.

We uncover what truly drives willingness to pay - so pricing supports value and strategic positioning, not just volume.

Built to last.

We institutionalize knowledge, systems and governance - ensuring value sticks long after the project ends.

Collaboration, not consulting theater.

Implementation failure is expensive.
So we work inside your organization - coaching teams, aligning functions, and earning trust.

Value first, always.

Every recommendation is tied to margin and enterprise value.
We measure impact from day one - and prove it continuously.

We don’t do theory.
We build capability.
And capability compounds.

How we work.

Diagnose → Design → Deliver → Drive impact

A methodology engineered for speed and measurable outcomes.

Diagnose
We analyze your pricing performance and leakage points using our AI toolkit - revealing where value is created and where it’s being left on the table.

Design
We build pricing strategies and logic that reflect real customer value - integrating segmentation, guidance, and governance.

Deliver
We operationalize pricing through your sales and commercial teams - shaping behaviors, processes, accountability, and confidence.

Drive impact
We monitor outcomes, refine the model, and embed continuous improvement - shifting pricing from an annual event to an everyday advantage.

This isn’t a project.
It’s a transformation — with financial results that scale. Sounds interesting? Let's connect at Contact.

What sets VAERG apart.

Deep pricing + margin expertise.

Over 25 years of experience across pricing strategy, transformation, and commercial excellence — in the most complex B2B environments.

Senior-led engagements.

Every project is guided directly by our most experienced pricing leaders — the people who have built and scaled pricing organizations in the real world.

AI-powered clarity + hands-on execution.

Our technology diagnoses the truth. Our team ensures action. Together, they deliver results that stick.

Proven impact - fast.

Our work typically pays for itself many times over - often within months. We quantify improvement, track progress, and keep pushing the frontier of value creation.


Ready to unlock your pricing power?.

Pricing is the fastest lever to stronger margins and EBITDA. At VAERG, we make sure you capture that potential.

Let's connect to explore how we can grow your EBITDA together.